You're Living In A Video Game

We all know about this crazy new video game culture that's exploded over the past few years, but how does that culture effect those that don't play games? Well, game technology is starting to spill into other facets that you ingest.

For example, take this Pepsi Max commercial.



The commercial was created using NaturalMotion's Endorphin software. Endorphin is the first Dynamic Motion Synthesis software. Endorphin is an animation tool that gives objects and models Adaptive Behavior so they interact on the fly with other objects within their space. Animators don't have to animate every shot, instead they simply assign behaviors to models or parts of models and then, using a virtual camera, direct the scene as it plays out. This software is in numerous video games including recent LucasArts titles and the Medal of Honor franchise just to name a few.

Below is the making of the Pepsi Glueboy commercial which shows how the animators used Endorphin to create it.